Betting the Farm is a film about a group of milk producers from rural Maine who suddenly get dropped from their milk company. In the midst of losing their farms, they start up their own company, which isn't without its problems.
I wish I was at Silverdocs to see this film, but for now I'll hope for a Toronto screening or a DVD. Nevertheless, it's great to see films coming out about farmers and farms...but especially the "reality" of farming, as it's not an easy thing to do day to day, physically and mentally, never mind the economic woes.
Not to mention it doesn't help to have the "green trend" and recent advertising at some times painting a arguably false romantic wash over everything and ignoring the serious issues surrounding the agricultural industry in Canada. Sure, these ads present the "faces" of the industry, but these faces aren't always happy ones which can lull a consumer into a false sense about what they're buying and who they're buying it from. I'm included in this.
I like how Betting the Farm features the people on the front lines of a huge industry facing the real challenges related to farming and more specifically the dairy industry, and I think it will touch on themes that I hoped to express more explicitly in my own film on my family's farm.