No worrying about copyright with PicApp?

[picapp src="0101/6262bfad-6290-4edc-942d-121524398c49.jpg?adImageId=5352936&imageId=105541" width="500" height="333" /]^--- PicApp photo.  Searched Toronto (creative photos).  Pretty nifty!

Wordpress has announced that they've enabled access for Wordpress bloggers to the service PicApp.  Basically, it allows one access to "millions of available premium images to the mix, all for free, and the service offers up to the minute sports, news, and celebrity images from some of the top photographers and agencies throughout the world."

Seems pretty cool!  Especially since I don't have to worry about forgetting to add a photo credit, if I might get a "cease and desist" letter from a photographer, or if I'm trampling on copyright laws, etc.  I just embedd, and forget about it.

Seems like a good way for photographer to get credit while allowing bloggers to use their images, kinda like Flickr's Creative Commons database.

This reminds me of a discussion in class last week, after listening to the CBC's "Who Owns Ideas?" podcast on the Ideas radio show.  It went over some of the key issues regarding copyright laws and downloading content, especially today.

PicApp seems like one of the many new web services that enables the free sharing of "ideas, culture, and creativity" (music, photos, video), while also crediting the photographer.   Curious to see what other interesting developments might occur, especially in regards to music.

***Update: Check out the terms and conditions...I haven't gone through them all, but they're pretty interesting.  Of course, once you use images from PicApp you end up entering into a contract with them, like almost any web service, such as twitter or wordpress.  They are very explicit of what you can DO and NOT DO with the visual content you obtain from PicApp, as expected.

I wondered what the deal was.  How does PicApp make money from offering photos?  Advertising is a big part of this of course, and is mentioned I believe in the terms.  PicApp "facilitates the flow of royalties through the incorporation of advertising in visual content for online use."  Kinda like Hotmail--every email you send, at the bottom is some kind of advertisement.

What I find very interesting, if you make your way through the part about ads in the terms, is that it seems like the goal of website advertisements is to never make it obvious that something is an ad.  And so, for example, I can't tell someone to click on a Google AdSense ad to generate more monies for me.  That goes against the terms and conditions of me allowing my blog to have such a feature.  Oh, and I can't create a web page that "thank you"s for clicking on an ad.

Oh internets.  You are teh funnies.